Hi! I’m Rizwana Abdul Salam, an SEO Strategist and Freelancer in Kerala. I hold a Bachelor of Technology (B. Tech) degree in Computer Science and Engineering from the College of Engineering Trikaripur (CETKR), affiliated with Cochin University of Science and Technology (CUSAT).
In addition to my technical background, I also have a certificate in Counselling Psychology from State Resource Centre (SRC) in Kerala.
I have experience as an ASP.NET developer and have dabbled in PHP and Python Django platforms.
My journey into digital marketing began with obtaining the Google Digital Marketing & E-commerce Professional Certificate and the Meta Social Media Marketing Professional Certificate from Coursera.
I further expanded my skill set with certifications from HubSpot Academy in Content Marketing, Inbound Marketing, Social Media Marketing (SMM), SEO (Search Engine Optimization), SEM (Search Engine Marketing), and PPC (Pay-Per-Click).
To deepen my knowledge, I pursued masterclasses in Digital Marketing from Clear My Course (CMC) in Kochi and Harris & Co Academy (HACA) in Calicut.
My Core Beliefs as a SEO Strategist and Freelancer in Kerala
I’ve always been passionate about uplifting small business owners in Kerala and showcasing their immense potential to the world. Kerala is brimming with talented urban/rural artisans whose extraordinary craftsmanship deserves wider recognition. The state also boasts exceptional women entrepreneurs, whose talent is truly remarkable.
My aim is to empower these talented small business owners and entrepreneurs to reach a global audience and share their unique skills through organic growth using SEO techniques.
Vision
To be a trusted leading provider of SEO services in Kerala, helping small businesses develop and prosper online together.
Mission
To raise awareness among small businesses of the importance of SEO and how it contributes to long-term online success.
Purpose
To help small business owners in Kerala become meaningful contributors to the economy by utilizing effective SEO strategies.
Why is SEO important for my Kerala-based business?
In this digital era, SEO is an indispensable part of marketing, making it essential for Kerala-based businesses as well. The rising internet and search engine usage among Kerala audiences is a clear indicator.
SEO goes beyond just ranking higher. It builds trust and credibility for your brand, unlike traditional marketing. Additionally, it’s cost-effective and allows your niche audience to find you more easily. SEO empowers you to stand out from the noisy digital marketplace.
Brand Awareness
SEO raises brand awareness by ranking higher in search results for relevant keywords. This, in turn, leads to the target audience discovering your brand.
Cost Effective
Besides traditional marketing methods, SEO is cost-effective and, as mentioned earlier, fosters sustainable growth.
Stand Out in Crowd
As online competition grows, SEO differentiates your brand, and thus, allows you to outperform your competitors.
Dominate the Search and Rank Higher
SEO (Search Engine Optimization) is much more than just getting higher rankings on search engines. It’s about getting more qualified traffic and, eventually, driving more sales. When a company or brand earns higher ranks, it increases brand recognition and trust among search engines and users. This results in a greater click-through rate (CTR), which means more people visit your website and learn about your company, perhaps converting them into repeat clients.
Rank Higher
Ranking higher on search engines for relevant keywords increases brand visibility.
More Traffic
More traffic to your website will increase the number of potential customers for your services and products.
Increased Sales
SEO increases sales through targeted traffic, converting website visitors into loyal consumers.
WHY DID I BECOME A
SEO Strategist and Freelancer in Kerala
My journey into SEO freelancing in Kerala began with a personal connection. My first client wasn’t just any client – it was my mom! She’s a passionate entrepreneur based in Trikaripur, Kerala.
Designing her boutique website and seeing it rank well within months was incredibly rewarding. The pure joy on my mom’s face when customers discovered her business through the website solidified my decision to transition from web development to digital marketing, specifically SEO.
As an SEO Strategist and Freelancer in Kerala I hold three core values in my career: empowerment, transparency, and community building.
Empowerment
Encouraging small business owners with knowledge and courage to have sustainable online growth.
Transparency
Maintaining open and clear communication with the clients.
Community
Supporting and guiding small business owners in their business growth.
Get Found Online Today
Still confused? Don’t worry, I am here to assist you and provide you with the best SEO service package that will most suit your business requirements and objectives at a reasonable rate, along with the best quality SEO services.
Frequently Asked Questions
Knowing Malayalam is not required. Many Kerala SEO freelancers are fluent in English, which ensures straightforward communication throughout the assignment.
- Provide examples of past SEO projects
- Strategies do you use to improve website rankings and organic traffic
- Can you perform a website audit and identify areas for improvement
- Services offered
- Communication and reporting process
- Pricing structure
- Payment methods
- SEO Audit
- Competitor Analysis
- Keyword Research
- On-Page Optimization
- Technical SEO
- Content Creation and Optimization
- Local SEO
- Link Building
- Performance Tracking and Reporting
- Continuous Optimization and Maintenance
- Training
Yes, I am available for both long-term SEO partnerships and short-term projects.
I communicate in a transparent manner; I use language that you understand, avoiding technical terms. I usually communicate documents and payment documents via email, general communication via WhatsApp, and meetings via G-Meet. While I am not available at all times, I make every effort to be available during regular business hours and respond to messages and emails as soon as possible.