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Hi, I'm RIZWANA ABDUL SALAM
Three problems. One solution. A website that doesn’t rank. An agency you can’t afford to keep paying. A team that depends on outsiders for every small update. I am an SEO freelancer in Kerala who builds SEO friendly WordPress websites and ranks them on Google. I also train your team to handle both. So you never face these problems again.
What I Do
I work with business owners, corporate teams, and students. My services cover WordPress development, SEO, and AI-driven search strategies. I also run hands-on SEO and WordPress training programs for individuals, teams, and corporates.
I start with a clear Website Architecture before building anything. Every site is Fast, Lightweight, and Easy for you or your team to manage without any technical knowledge.
I cover on-page SEO, technical SEO, off-page SEO, local SEO, and AI-driven search strategies, including GEO, AEO, and LLMO to build your website's Topical Authority and E-E-A-T.
No heavy theory. Pure practicals with real websites and real tasks. Available as one-to-one sessions, group training, and corporate workshops.
Most businesses in Kerala pay agencies and get nothing in return. Here is what changes when you work directly with me.
Your potential customers are searching on Google and finding your Competitors instead. I make sure your website ranks where your buyers are already looking so they find you first.
Most businesses spend thousands on agency retainers and see no results. I deliver real SEO work at a clear one-time cost with no Recurring Fees.
I train your team in WordPress and SEO so they manage everything independently. No Waiting, no calling anyone, no extra cost for small updates.
Every file, password, and platform access belongs to you from day one. I hand over access to your website, analytics, and all Marketing Tools at project end, with nothing held back.
I research your Market, Audience Behaviour, and Search Intent before building any strategy. You stop guessing and start targeting the right people with the right content.
I send clear Reports explaining exactly what is working and what needs attention. No confusing numbers — just the full picture of your Website Performance.
I hold a B.Tech in Computer Science from Cochin University of Science and Technology. I started my career as a .NET and PHP developer before moving into WordPress and SEO. Born in Kerala and raised in Muscat, Oman, I now work with clients across the GCC and the USA.
I am certified by Google and Meta in Digital Marketing. I also hold a Counselling Psychology certification from State Resource Centre, Kerala. That means I understand both the algorithm and the person behind every search.
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Worked with a pure Arabic STEM company serving kids to college students. Taught SEO and WordPress on-site in English with a translator. Set up full site structure, categories, and tools. Project still ongoing.
Fixed a broken website that multiple agencies had failed to rank. Identified a critical GSC crawl error, restructured site categories, and built internal linking. Organic traffic recovered after the fix.
Built a competitive travel agency website from scratch for an Abu Dhabi client. Handled full WordPress design and SEO analysis, including on-page optimisation. Delivered a structured, fast-loading site that ranks in a highly competitive GCC market.
Revamped an old high-authority Kerala recipe site for a US audience. Rebuilt site structure, content, internal linking, optimised images, and implemented schema markup. Recovered and grew organic traffic successfully after fixing technical SEO issues.
Ran multiple Google Ads and Meta Ads campaigns tracked across GA4 and Microsoft Clarity. Tracked the full user journey from ad click to conversion and identified exactly where users were dropping off. Also ran a product-led SEO blog strategy that brought in consistent organic leads.
Structured the UAE branch page for a Kerala-based institute expanding into the UAE market. Built thorough buyer personas, identified pain points and suggested blog topics that generated quality leads. Also executed digital PR and backlink building to establish authority.
My Experience
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Worked with a pure Arabic STEM company serving kids to college students. Taught SEO and WordPress on-site in English with a translator. Set up full site structure, categories, and tools. Project still ongoing.

Web Developer
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Founder of Roots Studio
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VP of Design at Google
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New Post rizdigitalgrowth.com 12 February 2026 Copywriting tools for better readability Quisque consectetur convallis ex, quis tincidunt ligula...
New Post rizdigitalgrowth.com 12 February 2026 Copywriting tools for better readability Quisque consectetur convallis ex, quis tincidunt ligula...