10 Different Types of Keywords in SEO

10 Different Types of Keywords in SEO Banner

Keywords are phrases that searchers use to find relevant content and information.There are different types of keywords in SEO but here are ten of the most common types:

1. Short Tail Keywords

Short tail keywords are seed keywords that have high search volume but are difficult to rank.

Short tail keywords are board in scope and they lack specificity. They target a general audience with different needs and interest.

They are also known as “Head Terms”.Example: “Laptop” or “Shoes”

2. Mid Tail Keywords

Mid-tail keywords are specialized keywords that have the potential to reach a more targeted audience. They have a balance of search volume and difficulty. Examples of this include “Laptop for Students” ,”Sports Shoes for women”

2. Long Tail Keywords

Long-tail keywords are highly specific keywords with lesser search volume and difficulty as compared to mid-tail and short tail keywords.

Long Tail Keywords have a greater conversion rate since they represent a unique scenario or purpose of the searcher.For example: “Laptop for Students under $600”,“ Red Color Sports Shoes for women”.

This is an example demonstrated by Semrush :

Types of Keywords in SEO example by Semrush

Here the graph also shows the search volume and conversion rate of each type of keywords and their relationship.

Different types of keywords in SEO : By Search Intent

1. Informational Keywords

The major intent of the searchers is to learn more about a specific issue.Informational keywords are commonly employed in blogs to attract the target audience at the beginning of their buying process. Example: ”Best places in India“, “How to Play Chess”.

2. Commercial Keywords

Commercial keywords are those that consumers look for when they are thinking about making a purchase but are unsure. Examples of this include: “Best features of the iPhone 14 Pro Max”, “iPhone 14 vs. iPhone 14 Max Pro”.

3. Transactional Keywords

Transactional Keywords are the keywords that individuals use when they are ready to make a purchase. So, for example, “Buy iPhone 14 Pro Max”,”Book hotel in India”.

4. Navigational Keywords

Navigational Keywords are keywords used by people when they particularly need a website. Example Includes :”Facebook login”,” YouTube”.

Different types of keywords in SEO : By Search Other

1. Local Keywords

Local keywords are those that involve a geographic location. Example :”Digital marketing services in Kerala”,”Best restaurants near me”.

2. Brand Keywords

Brand keywords are those that incorporate the brand name.Example :”Apple MacBook Air”,”Nike Air Force Ones.” 

2. Latent Semantic Indexing (LSI) Keywords

LSI (Latent Semantic Indexing) keywords are the keywords that are related to your target keywords. Eg : If “Digital Marketing ” is your target keyword , them LSI Keywords can be “SEO”, “SMM”,Email Marketing etc.LSI keywords frequently aid in ranking improvements by helping search engines understand the context of your content.


These 10 different types of keywords can be integrated into your website with a balanced mix, considering search volume, keyword difficulty, and the search intent of the chosen keyword. This can help improve your search engine rankings.

Need to learn more about ranking your website in search engines? Visit our home website for other articles and information on Different Types of Keywords in SEO: Riz Digital Growth

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